This phrase refers back to the particular demographic of customers who buy Starbucks-branded single-serve espresso pods for Keurig and different appropriate brewing programs. An instance could be a client who prefers a premium espresso expertise at house and chooses these pods over different manufacturers or brewing strategies because of comfort, taste profile, or model loyalty.
Understanding this client group is essential for advertising and gross sales methods. It permits for focused promoting, optimized product placement, and tailor-made promotions. Recognizing the preferences, habits, and demographics of this phase can considerably impression gross sales figures and model development. This data is efficacious not just for Starbucks but in addition for retailers promoting the product, enabling them to optimize stock and tailor their advertising efforts. Traditionally, the rise of single-serve espresso brewing has revolutionized the espresso trade, and understanding the particular phase occupied with premium manufacturers like Starbucks inside this market is essential to continued success.