This phrase signifies the precise demographic aimed toward with merchandise and media that includes the Paw Patrol character, Skye. An instance can be a retailer stocking Skye-themed toys in anticipation of elevated demand from younger kids, notably ladies, who’re followers of the character. This focused method permits companies to optimize advertising and marketing efforts and product improvement for a specific shopper group.
Specializing in a selected character like Skye inside the broader Paw Patrol franchise permits for more practical engagement with the audience. By understanding the preferences of this demographic comparable to favourite colours, play patterns, and character traits producers and entrepreneurs can create merchandise and campaigns that resonate extra strongly. This finally results in elevated gross sales and model loyalty. Traditionally, character-specific advertising and marketing has confirmed profitable in maximizing the attain and influence of kids’s leisure properties.