This phrase refers back to the South Korean pop group Seventeen’s album, “Face the Solar,” and its particular retail unique version bought at Goal shops. This model options unique bonus content material, akin to alternate cowl artwork and extra photocards, differentiating it from customary editions out there elsewhere. This technique leverages the recognition of Ok-Pop and the band’s devoted fanbase to drive gross sales at a particular retailer.
Unique merchandise creates a way of urgency and desirability amongst followers, encouraging purchases on the specified retailer. This advantages each the artist, via elevated album gross sales and fostered fan engagement, and the retailer, via elevated foot visitors and potential gross sales of different gadgets. This advertising and marketing method is a part of a broader development of utilizing unique content material to draw clients in a aggressive retail panorama. Using common music acts like Seventeen demonstrates a recognition of their important market affect inside particular demographics.
