This phrase refers back to the particular demographic group of feminine shoppers focused on buying lingerie. Understanding this demographic entails analyzing numerous elements like age, revenue, life-style preferences, and cultural influences to successfully market undergarments to this group. For instance, a marketing campaign for comfy, on a regular basis underwear may goal a distinct section of this demographic than a marketing campaign targeted on luxurious lingerie.
Precisely figuring out and understanding this shopper group is essential for companies working within the intimate attire trade. Efficient focusing on permits corporations to tailor their advertising and marketing methods, product improvement, and total model messaging to resonate with the specified viewers, resulting in elevated gross sales and model loyalty. Historic traits and evolving cultural norms closely affect the preferences and buying habits inside this market section, necessitating steady market analysis and adaptation.
