This phrase refers back to the activewear line “All in Movement” bought completely at Goal shops and on their web site. The time period particularly highlights jackets inside this model, indicating a concentrate on outerwear designed for numerous athletic actions and informal put on. An instance could be a light-weight, water resistant operating jacket or a fleece zip-up for cooler climate exercises.
The importance of specializing in this product line phase lies in its potential to draw a selected client demographic desirous about inexpensive, trendy, and useful athletic attire. Goal’s strategic growth of a private-label activewear model permits them to compete instantly with established athletic manufacturers whereas providing probably decrease costs. This additionally permits Goal to domesticate model loyalty and improve market share throughout the activewear sector. The recognition of athleisure put on additional contributes to the relevance of this particular product class.
