This phrase refers back to the demographic of male customers involved in buying trench coats, particularly these purchasing at Goal. It encompasses the precise product (a trench coat designed for males), the retailer (Goal), and the supposed client group (males). An instance can be a male buyer looking on-line or in-store at Goal for a basic beige, double-breasted trench coat.
Understanding this client group is essential for efficient advertising and product improvement. By analyzing their preferences, together with type, value level, and materials, retailers can tailor their choices to satisfy particular calls for. This focused method can result in elevated gross sales, improved buyer satisfaction, and stronger model loyalty. Traditionally, the ditch coat has been a staple of menswear, evolving from its navy origins to change into a timeless trend piece. Subsequently, interesting to this demographic requires understanding the garment’s historic significance and its continued relevance in up to date type.
