This phrase refers back to the particular demographic of shoppers looking for diapers designed for bigger toddlers. These shoppers usually prioritize components resembling absorbency, consolation, and a safe match for energetic kids. An instance can be dad and mom buying diapers for a toddler who has outgrown smaller sizes.
Understanding this client group is essential for advertising and marketing and retail methods. Successfully reaching this section can result in elevated gross sales and model loyalty. Traditionally, diaper sizes have developed to fulfill the altering wants of rising kids, and understanding the particular calls for of every measurement class is significant for product growth and focused promoting. This focus additionally permits retailers to optimize stock and shelf placement for max visibility and accessibility to the suitable buyer.