This phrase refers back to the retail technique of promoting seasonal ornamental gadgets produced by a well known greeting card firm inside a well-liked common merchandise retail chain. This gives customers with a handy location to buy these festive merchandise. For instance, a shopper may buy a miniature adorned evergreen tree from this particular model whereas additionally shopping for groceries and family items.
Providing these merchandise in a readily accessible retail atmosphere will increase model visibility and shopper entry. This synergistic strategy advantages each the producer, by increasing market attain, and the retailer, by attracting vacation consumers. Traditionally, such partnerships have confirmed profitable in boosting seasonal gross sales and solidifying model recognition throughout the aggressive vacation market.