This phrase refers back to the availability of Mattress Head model hair styling merchandise at Goal retail shops. It signifies a selected product line (Mattress Head, recognized for its various vary of styling sprays) being supplied inside a specific retail surroundings (Goal, a preferred mass-market retailer). This enables shoppers to conveniently buy these styling merchandise whereas looking for different items.
The intersection of a specialised hair product model with a extensively accessible retail chain gives a number of benefits. It expands the attain of Mattress Head merchandise, making them available to a broader shopper base. For Goal, it diversifies product choices, attracting clients taken with particular hair care options. This strategic placement can enhance gross sales for each the model and the retailer. Traditionally, the wonder and private care market has seen a development towards wider distribution of specialised manufacturers, reflecting shopper demand for larger product accessibility and selection.