This phrase refers back to the particular demographic of pet house owners that the Mars Petcare model, Cesar, goals to achieve with its line of premium pet food merchandise. This demographic is usually characterised by house owners in search of high-quality, handy, and sometimes specialised diet for smaller canine breeds. An instance could be an proprietor of a chihuahua or Yorkshire terrier in search of small, individually portioned, flavorful meals tailor-made to their canine’s wants.
Understanding this particular client group is important for efficient advertising and product improvement methods. By specializing in the wants and preferences of this audience, Cesar can tailor its product choices, packaging, and promoting campaigns for max influence. This precision permits the model to attach with its core customers successfully, constructing model loyalty and driving gross sales. Traditionally, Cesar has established a robust presence on this market phase by emphasizing the connoisseur nature of its product line.
