This phrase refers back to the demographic of grownup males being the meant client group for Crocs footwear. An instance could be a advertising marketing campaign particularly designed to attraction to this group, maybe that includes rugged or sporty kinds of the shoe.
Specializing in a selected demographic permits for simpler advertising and product improvement. By understanding the wants, preferences, and shopping for habits of males, the corporate can tailor its merchandise and promoting to resonate with this audience. This focused method can result in elevated gross sales and model loyalty. Traditionally, Crocs have been well-liked with a variety of demographics, however specializing in particular segments will help broaden market share and attain new clients.
