This phrase signifies the supposed viewers and particular product inside a advertising or gross sales context. It represents the demographic and client group more than likely to buy Colgate Optic White toothpaste, a product recognized for its teeth-whitening properties. An instance can be a advertising marketing campaign particularly designed to succeed in younger adults involved with beauty look.
Defining the supposed client base for this product is important for efficient promoting and gross sales methods. Understanding the demographics, wants, and needs of this group permits for tailor-made messaging and placement of commercials in acceptable media channels. This focus maximizes return on funding and will increase the probability of profitable product adoption. Historic context may embody evolving client preferences for whiter tooth and the aggressive panorama of the toothpaste market.
