This phrase refers back to the supposed viewers or shopper group for Bioderma’s micellar water merchandise. It encompasses demographic elements akin to age, gender, pores and skin sort, and life-style, in addition to psychographic elements like values, pursuits, and buying behaviors. For example, a selected product could be formulated and marketed in direction of people with delicate pores and skin, whereas one other would possibly cater to these searching for a handy make-up remover.
Understanding the buyer profile is essential for efficient product improvement, advertising and marketing, and gross sales methods. It permits Bioderma to tailor product formulations to fulfill particular wants, craft focused promoting campaigns, and choose acceptable distribution channels. This information in the end contributes to model loyalty and market success. Traditionally, skincare firms targeted on broad demographics. The growing emphasis on customized skincare has led to extra nuanced shopper segmentation, exemplified by Bioderma’s strategy.
