A shopper searching for a princess costume from the animated movie “Magnificence and the Beast” provided by a particular nationwide retail chain would doubtless use this phrase in on-line searches. This search targets a particular product (a Belle costume) from a selected model (Disney) accessible at a chosen retailer (Goal). It represents a exact shopper want and buying intent.
The power to rapidly find particular merchandise on-line is essential for each shoppers and retailers. For shoppers, exact search phrases expedite the procuring course of, saving effort and time. For retailers, understanding these search phrases permits for optimization of on-line product listings and promoting, finally driving gross sales. Traditionally, shoppers relied on shopping bodily retailer aisles or catalogs. The appearance of e-commerce has shifted this paradigm, placing the ability of focused looking out straight into the arms of the buyer.
