This phrase refers back to the meant viewers or demographic for the Powerbeats Professional wi-fi earphones, a product manufactured by Beats Electronics (owned by Apple). It encompasses the precise group of shoppers the advertising and marketing and product growth groups concentrate on when designing, selling, and promoting these earphones. As an example, athletes or health lovers is likely to be a key demographic because of the product’s design specializing in safe match and sweat resistance.
Understanding the goal demographic is essential for efficient advertising and marketing and product growth. By exactly figuring out the wants, preferences, and shopping for habits of the meant client base, firms can tailor their advertising and marketing messages and product options for max impression. This results in elevated gross sales, stronger model loyalty, and a extra profitable product lifecycle. Traditionally, Beats has focused youthful demographics excited by trend and music, however with the Powerbeats Professional, they’ve broadened their attain to incorporate fitness-oriented shoppers.