Goal reward playing cards usually require activation earlier than they can be utilized for purchases. This course of sometimes entails verifying the cardboard’s steadiness with Goal, both on-line or by means of an automatic telephone system. A newly bought reward card, for example, might need a sticker or scratch-off space revealing a code wanted for this verification.
This safety measure protects each the giver and the recipient. Activation helps forestall unauthorized use if a card is misplaced or stolen earlier than it is given. It additionally confirms the cardboard’s legitimate steadiness, assuring the recipient of its worth. Traditionally, reward playing cards have been easier and infrequently did not require activation. Nonetheless, as fraud and theft grew to become extra prevalent, activation emerged as a regular follow throughout most main retailers to reinforce safety and shopper confidence.
