This phrase refers back to the demographic and advertising technique aimed toward younger shoppers fascinated by toys associated to the Barbie model, particularly those who embrace horses or equestrian themes. An instance could be a toy line that includes Barbie dolls, horse collectible figurines, stables, and driving equipment. These merchandise are sometimes designed for kids aged 3-12, a key demographic for toy producers.
Understanding this particular market phase is essential for toy corporations and retailers. It permits for tailor-made product growth, promoting campaigns, and retailer placement methods to successfully attain the supposed viewers. Traditionally, horses have been a preferred theme throughout the Barbie universe, reflecting a broader cultural fascination with horses, particularly amongst younger women. This enduring enchantment interprets into important market potential for merchandise that mix the enduring Barbie doll with equestrian components.